STAT Plus: Can PhRMA’s new ad blitz mend an ailing rep? - A new ad from the trade group PhRMA is the tip of a marketing spear costing tens of millions of dollars a year to mend its ailing image.
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Addressing threats to health care's core values, especially those stemming from concentration and abuse of power. Advocating for accountability, integrity, transparency, honesty and ethics in leadership and governance of health care.