tag:blogger.com,1999:blog-9551150.post6336055075476465901..comments2024-03-28T01:27:23.408-04:00Comments on Health Care Renewal: "More Marketing Than Science" - An Anonymous Confession About Deceptive Marketing Published in the British Medical JournalRoy M. Poses MDhttp://www.blogger.com/profile/00497209843184497847noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-9551150.post-39616580757620509432012-07-05T21:44:01.479-04:002012-07-05T21:44:01.479-04:00You said in this post: Instructions from marketing...You said in this post: <i>Instructions from marketing to the medical staff involved were clear: to ensure that the benefits of the drug were emphasised and the disadvantages were minimised where possible.</i><br /><br /><br />Years ago I overheard the marketing staff of one corporation discussing their relationship with the department of medical affairs. Thye summed it up this way: <i>medical Bernard Carrollhttps://www.blogger.com/profile/16203083806436919715noreply@blogger.comtag:blogger.com,1999:blog-9551150.post-58772066640178889442012-06-28T08:44:30.357-04:002012-06-28T08:44:30.357-04:00...we occasionally resorted to 'playing' w......we occasionally resorted to 'playing' with the data that had originally failed to show the expected result. This was done by altering the statistical method until any statistical significance was found. Such a result might not have supported the marketing claim, but it was always worth giving it a go to see what results you could produce....<br /><br />Playing with data ? in the name Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9551150.post-8027253986177190012012-06-27T16:08:11.073-04:002012-06-27T16:08:11.073-04:00The problem is so obvious to people not "in t...The problem is so obvious to people not "in that business" that people who are being successfully tempted away from the Hippocratic Oath are starting to look pretty bad. <br />I have another solution: Allow MDs who serve as ambassadors for a product to be sued by patients and/or included in any qui tam suit v the maker.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9551150.post-65082253107399939222012-06-27T07:40:41.002-04:002012-06-27T07:40:41.002-04:00Also, check out this post on Cathy O'Neil'...Also, check out this post on Cathy O'Neil's blog, mathbabe:<br /><br />http://mathbabe.org/2012/06/26/why-are-pharmaceutical-companies-allowed-to-do-their-own-trials/Marilyn Mannhttp://marilynmann.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-9551150.post-22540712822529324702012-06-26T15:49:12.153-04:002012-06-26T15:49:12.153-04:00Roy
An editorial by Jerry Hoffman and Richelle Co...Roy<br /><br />An editorial by Jerry Hoffman and Richelle Cooper in Archives of Internal Medicine states:<br /><br />"First, we strongly support the recommendation of Prasad et al4 to change the funding of clinical trials. As long as someone is selling a test or a treatment the use of which increases in proportion to the number of disease cases diagnosed, we will be prodded to overdiagnose Marilyn Mannhttp://marilynmann.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-9551150.post-65892064346602715662012-06-26T15:45:34.306-04:002012-06-26T15:45:34.306-04:00The fact that the author felt it important to rema...The fact that the author felt it important to remain anonymous speaks volumes to the problems in this industry.InformaticsMDhttps://www.blogger.com/profile/03994321680366572701noreply@blogger.comtag:blogger.com,1999:blog-9551150.post-47446257677418751112012-06-26T14:26:10.678-04:002012-06-26T14:26:10.678-04:00This link may also be of interest:
http://pharmag...This link may also be of interest:<br /><br />http://pharmagossip.blogspot.com/2012/06/pfizer-celebrex-line-and-sinker.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FDlJuM+%28PharmaGossip%29<br /><br />Steve LucasSteve Lucashttps://www.blogger.com/profile/02457363632413213801noreply@blogger.com