Of related interest is a recent poll reported by the Washington Post show that many people now mistrust the pharmaceutical industry. 70% said drug companies put profits ahead of developing new drugs, and 40% had no trust in direct to consumer advertising.
The latter figure is an important counterpoint to those who argue that pharmaceutical companies are so omniscient that their marketing efforts unfailingly manipulate doctors and patients (as some did back on the hcrenewal email list some time ago). In fact, these data, if accurate, suggest that direct to consumer advertising is beginning to backfire.
So patients are beginning to realize how they are caught in cross-fires amongst large and powerful organizations. Pharmaceutical companies are only one type of such organization.
The intimacy gap between doctors and patients - I used to think that there was a communication gulf between doctors and patients. Somewhere in the hubbub of the harried office visit some secret sauce wa...
4 hours ago