- The Washington, DC Department of Human Services contracted with CBS affiliated WUSA to mention the Buddy Check 9 program (to get people to remind friends to perform breast self-examination on the ninth day of the month) during newscasts, and to direct viewer's to the Department's web-site. The Department paid the station $100,000 per year in 2002 and 2003.
- WUSA reporter Peggy Fox participated on broadcast advertising for an anti-obesity campaign, "Lighten Up, Washington, by the Inova Heart and Vascular Institute. The advertising appeared to be public service announcements, but included pictures of the Institute, and the Inova logo.
- George Washington University Hospital sponsored a "High Tech Health" segment durings the 10 PM news broadcast by Fox affiliated WTTG-TV.
The day when MBAs no longer have to answer to physicians - A few months ago I wrote an article about a 28-year-old MBA who attempted to tell an experienced physician where to round first. The article was widely cir...
4 hours ago