The ads feature middle-aged men and women talking in a made-up language, save for one word.
'Viagra spanglecheff?' says a man to a friend at a bowling alley.
'Spanglecheff?' his friend asks.
'Minky Viagra noni noni boo-boo plats!' the first man replies, with a grin that suggests he is not talking about the drug’s side effects. The ads end with the slogan, 'The International Language of Viagra.'
I cannot wait to hear from Pfizer how complete gibberish is educational. But maybe to a drug marketer, it is.