The setting for a conference of university, school and hospital officials could not have been more luxurious: a resort in the high desert north of Albuquerque, with a championship golf course, swimming pools, a spa and views of distant mountain peaks.
And for companies wanting to do business with the 200 or so officials attending the gathering, the Sustainable Operations Summit, there was an added benefit.
For $18,500, a vendor was guaranteed 15 one-on-one sales meetings with officials at the conference, held here in June. A company that sent two representatives paid $25,500, with each promised 15 private sessions. The university officials and others who were attending were told flatly that they were required to go to the meetings.
'We’re just organizing an opportunity and a format to encourage discussion and relationships among people,' said Craig Lehmann, a co-founder of the company that organized the event.
CraigMichaels Inc., ... created the sustainability summit. CraigMichaels essentially borrowed the format, which is used by a number of companies promoting conferences that link corporate executives with companies wanting to sell them goods and services, and expanded it to universities and schools.
A year ago, the online publication Inside Higher Ed raised questions about the ethics of the format. But the company has continued its conferences, and many university officials still attend.
The sustainability conference here at the Hyatt Regency Tamaya Resort & Spa, where Al Gore was one of the featured speakers, mixed university, school district and hospital officials who paid roughly $1,000 for three days.
The company gave conflicting accounts of how many half-hour meetings with businesses each official had to attend. Mr. Lehmann, the company president, said at least five were required. Michael P. Owens, the company’s director of production, said there was no minimum number, although people were asked to attend more than one or two.
Each participant was asked beforehand to select at least 10 companies out of the 29 at the event with which he or she would be willing to meet. Vendors were asked to do the same, and CraigMichaels officials then matched them up.
The company’s employees, dressed in blue polo shirts with a CraigMichaels logo and communicating with each other via tiny microphones and earpieces, made sure with a gentle insistence that attendees kept their appointments with the companies, which were promoting solar power or environmentally sensitive roofing, lighting, and heating and cooling systems.
'Why would you let a third party trade on your name and your office?' said Barmak Nassirian, an associate executive director of the American Association of Collegiate Registrars and Admissions Officers. 'I really would have to question if it’s ever appropriate for a third party to charge a fee for an appointment with me.'
Richard A. Hesel, a principal of the Art & Science Group, a marketing consultant to colleges, put it more bluntly: 'This is a form of trying to buy influence. People are paying for access.'
But Susan Jurow, a senior vice president of the National Association of College and University Business Officers, said she did not see a problem, so long as university officials paid to attend the events.
All of the university officials interviewed at the environmental conference saw it that way, too. 'It doesn’t bother me,' said Lisa Glover Henderson, director of energy initiatives at the University of Rochester. 'That’s part of the world we live in today. I don’t think there is a conflict.'
Although the Times article did not describe how many attendees were from health care organizations or had links to academic medicine, its web-site included a link to participant testimonials that included glowing words from an official of Boston University, whose Medical Campus includes the School of Medicine, and School of Public Health, and Presbyterian Healthcare Services, based in Alberquerque, NM. The senior vice president for hospital strategy and national facilities for the large not-for-profit managed care organization Kaiser-Permante delivered a talk, according to the organization's newsletter.