Tuesday, March 11, 2008
BLOGSCAN - Key Opinion Leaders
On the Clinical Psychology and Psychiatry blog is a pithy discussion of the use of "Key Opinion Leaders," (KOLs) to provide a veneer of apparent respectability to drug marketing. One KOL claimed, "trust me. I don't make that much," but it turned out had been paid $180,000 over two years to give talks about childhood bipolar disorder, a disease whose existence ought to be controversial.