The Houston Chronicle reported how Memorial Hermann Healthcare System has reached a confidential agreement with the Houston Rockets, Comets, and Aeros to get more well-to-do patients. The article quoted the system's Chief Executive, Dan Wolterman, "we want to work with these fine organizations to increase our exposure to paying customers." A local "health care expert" noted, "people who go to Rockets games are rich. Those are corporate and season ticket-holders. They are older, they are well-heeled...."
The system will be the "official health care partner" of the teams, and will provide medical care to their athletes. How much the system will pay the team is confidential, although some local experts predicted it was worth more than $1 million.
The system's mission statement is: "Memorial Hermann Healthcare System is a not-for-profit, community-owned, health care system with spiritual values, dedicated to providing high quality health services in order to improve the health of the people in Southeast Texas."
But it looks like the system will go to some marketing lengths to get those "people in Southeast Texas" who are at least "paying customers," if not from "well-heeled" to "rich."
Check Out Our “Improved” Mobile Version - We've (hopefully) resolved the CSS problems that were making Naked Capitalism render poorly on mobile devices. Please check out the new version!
52 minutes ago