Friday, May 23, 2008

BLOGSCAN - Google Health and Drug and Device Advertising

On the Bioethics Forum, see these comments by Karama Neal. Google Health has been getting a lot of buzz for making some sort of personal electronic health record available to the masses. Too bad that, as Neal noted, "it makes sales pitches from pharmaceutical companies part and parcel of medical decision-making." Apparently the software was designed to provide advertising pitching products relevant to a particular patient's condition to a physician looking at that patient's Google Health record. So in signing up for Google Health, patients are also signing up to help drug, biotechnology and device companies hawk their wares to physicians.

2 comments:

Gabriel said...

I don't really know when is to far to trust google. The management of drugs is pretty serious business, and once companies may see in this application as some platform for publicity and marketing, then you have to question the real reasons for the creation of the software

Instant Health Insurance Quote said...

I don't know, sounds a little scary to me.