Sunday, October 26, 2008

BLOGSCAN - Annals of Stealth Marketing

On the Reidbord's Reflections blog, Dr Steven Reidbord recounted how he was invited to speak at a big and glitzy event, part of the national tour for "GOAL" (go on and live). He was first enthused, but when he found that the event was sponsored by a pharmaceutical company, and organized by a public relations firm, he realized he had been "duped" and backed out, to the great annoyance of his chairman, who saw the event as worthwhile "public outreach." Add this to the annals of stealth marketing. Hat tip to the Carlat Psychiatry Blog.

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