Monday, June 13, 2011

BLOGSCAN - Care and Feeding of Key Opinion Leaders

On the Hooked: Ethics, Medicine and Pharma blog, Dr Howard Brody looked further into how cultivating "key opinion leaders" has now been industrialized.  Given how many key opinion leaders have vigorously defended their intellectual independence despite the marketing money lavished upon them, I wonder how any who happen upon such evidence of how they are regarded as "targets" for marketers would react?  But I suspect most key opinion leaders would do their best not to happen upon such evidence

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